Justin Mortimer

Embedded World 2017, thank you LPC FANS!

Blog Post created by Justin Mortimer Employee on Mar 21, 2017

Back in Austin TX after a fun trip to Nürnberg, Germany.

 

I am humbled and energized after spending a week with 30,000+ engineers at this year’s Embedded World!

 

Nürnberg, Germany

Amazing.  That’s the only way to describe the passion and enormity of our LPC FANS across Europe.  LPC is deep-rooted in the hearts of many and I am lucky to be a part of this inspired, tightknit community.    Embedded World has a strong place in the heart of LPC. 

 

My personal highlights from the event .... LPC FANS, What's Popular, MCUXpresso & Geoff.

 

  • LPC FANS.

My favorite experience of the event was standing proudly at the LPC pedestal shaking hands with 1000s of LPC FANS.  I enjoyed connecting with each of you, hearing about your success, ideas and future needs.  Everything begins with great people … and we will continue to learn and find inspiration from you.  Thank you for your guidance as we build our next generation of differentiated microcontrollers!

 

  • What's Popular?  LPC800 & LPC54000 demos & give-aways!

The 8-bit MCU market is moving to the 32-bit world and we are excited to show off the cool features of the LPC800 series, but EW was really more focused on the LPC54600 family.  High performance and integration for power-sensitive applications.  We showed off a variety of demos and partner solutions at the pedestal.  Stunning, low-power, cost effective GUIs made easy with Embedded Wizard and TouchGFX.

 

Longtime NXP partner, Embedded Systems Academy showcased the dramatic improvements the LPC5461x family of CAN-FD controllers can make in various industrial applications.

With our partners, we gave away tons of LPC boards, from our power-optimized, full speed USB enabled LPC54114 board, to our newest LPCXpresso54608 platform.  And over 200 engineers & students left on the final day with an LPC800 DIP boarda very fun platform to experience what everyone is talking about ... LPC800!  Much more to come this year, stay tuned!

  • MCUXpresso.

NXP spent a year working on a unified development experience and Embedded World was the near final step in our MCUXpresso roll-out.  Erich Styger & Andy Beeson did an unbelievable job showing our new tools, read more at Erich's blog.

  • Geoff Lees

#1, LPCFANS and I both loved seeing Geoff engaged and interacting with numerous customers, fans and partners.  Many of you commented how "cool" it was to see Geoff approachable and engaged throughout the event. Year after year, his commitment to the industry and his visible presence at Embedded World is inspiring.  I am not sure where he finds his energy!

 

#2, Geoff stole the show (like only Geoff can do). Check out Junko Yoshida's article in EETimes, where Geoff   "unveiled a sweeping plan to broadly migrate design and production of general-purpose processors and microcontrollers from CMOS nodes to the FD-SOI" ... all-in on 28 FD-SOI.  Get ready for our next generation of breakthrough processors and microcontrollers.

 

Thank you to the NXP team and valued partners for your hard work making this event a huge success!  

 

And to our LPC FANS, thank you for continuing to believe ... until next time! 

  Justin

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